Following the Advertising Standards Authority's (ASA) decision to ban an advert from L'Oreal featuring Julia Roberts Scotland on Sunday ran an interesting article by Claire Prentice.
'Claire Prentice: Face facts on altered images
Published Date: 31 July 2011
The ASA acknowledged that Julia Roberts was an actress well known for her beauty, and that professional styling and make-up were used to create the image. We understood that high quality studio photography, and the inherent covering and smoothing nature of the product also contributed to the image of flawless skin.
And if Photoshop shouldn't be used what of the various aids available at the point of taking a photo – various coloured filters and polarisers; changing the light balance etc. If a photo comes out over-exposed and doesn't correspond to what I saw with my eye, is it right to tweak it so that it is a faithful representation of what I saw?
Where does the legitimate skill of using available technology end and unacceptable manipulation begin?